Senior CRM & Lifecycle Marketing leader with 16+ years of experience at Dolby Laboratories, Activision Blizzard, and Monster Energy.
End-to-end customer journey strategies — acquisition, onboarding, retention, upsell, and advocacy — that increase lifetime value and loyalty.
Audit and streamline CRM + martech ecosystems (Salesforce, Braze, Klaviyo, etc.) to reduce complexity and maximize ROI.
Lead seamless CRM implementations and migrations with minimal disruption and high user adoption.
Build high-performing email marketing and automation workflows that drive engagement, pipeline, and revenue.
A track record of leading CRM transformations across industries and company sizes.
Independent Consulting
Advising enterprise and mid-market clients on CRM strategy, lifecycle marketing programs, and martech stack modernization. Delivering end-to-end project leadership from discovery through optimization.
Enterprise Technology Company
Led CRM platform strategy and lifecycle marketing for a global organization. Managed cross-functional teams, drove platform migrations, and built automation programs that generated significant pipeline growth.
B2B SaaS Company
Built and scaled marketing automation infrastructure from the ground up. Implemented lead scoring, nurture programs, and reporting dashboards that improved marketing-sales alignment.
Agency & In-House Roles
Cut teeth in email marketing, campaign management, and marketing analytics — building the foundation for deep CRM and lifecycle marketing expertise.
Deep expertise across leading CRM, marketing automation, and analytics platforms.
Measurable outcomes from CRM and marketing operations engagements.
Redesigned lifecycle nurture programs and lead scoring model, resulting in a 42% lift in MQL-to-SQL conversion rate within 6 months.
Built automated demand generation engine that produced $3.2M in qualified pipeline in the first year post-implementation.
Conducted full martech stack audit and consolidation, eliminating redundant tools and saving 60% on annual platform licensing costs.
Implemented segmentation strategy and dynamic content personalization, tripling average email click-through rates across all campaigns.
Led zero-downtime CRM platform migration for 200K+ contact records, completed on schedule with full data integrity and team training.
Established data governance framework and enrichment workflows, improving CRM data quality from 62% to 95% completeness and accuracy.
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I'm a CRM lifecycle marketing expert and tech stack strategist with over 16 years of experience helping companies turn their CRM investments into revenue engines. I specialize in bridging the gap between marketing strategy and technical execution.
Whether you're migrating platforms, building automation from scratch, or optimizing an existing stack that's underperforming — I bring a results-oriented approach grounded in data, best practices, and a deep understanding of how modern marketing operations actually work.
I work best with marketing and revenue teams who are ready to move beyond "set it and forget it" CRM usage and build systems that scale with their business.
Have a CRM challenge or growth opportunity? I'm currently open to select consulting and advisory projects.