Braze expert and AI enablement lead for lifecycle marketing. 16+ years at Dolby Laboratories, Activision Blizzard, and Monster Energy.
End-to-end customer journey strategies — acquisition, onboarding, retention, upsell, and advocacy — that increase lifetime value and loyalty.
Audit and streamline CRM + martech ecosystems (Salesforce, Braze, Klaviyo, etc.) to reduce complexity and maximize ROI.
Lead seamless CRM implementations and migrations with minimal disruption and high user adoption.
Build high-performing email marketing and automation workflows that drive engagement, pipeline, and revenue.
A track record of building global CRM programs, standing up new operating models, and turning lifecycle data into measurable engagement.
Dolby Laboratories · San Francisco
Own the global CRM strategy across B2C and B2B audiences, from regional playbooks to live Braze journeys.
Monster Energy · Corona
Stood up the operating system for CRM across brand, IT, and creative, then used it to build a multi-brand lifecycle roadmap.
Activision Blizzard · Irvine
Led CRM for Call of Duty League and Overwatch League, from acquisition and fan data through a Braze migration and a 15-million-email-a-month program.
Before CRM leadership, I spent a decade as a copywriter and creative lead, including in-house roles at Glidewell Dental and High Performance Nutrition and freelance brand, web, and campaign work. That writing background is still how I approach lifecycle programs: the tech stack only matters if the message and the journey are clear.
Deep expertise across leading CRM, marketing automation, and analytics platforms.
Measurable outcomes from CRM and marketing operations engagements.
Led a CRM team sending 15 million emails a month for Call of Duty League and Overwatch League.
Grew the fan database by 1 million users, 40% year over year, through integrated acquisition campaigns.
Migrated a 2-million-user database to Braze with engineering, using Jira to manage requirements and delivery.
Raised journey open rate 10% and doubled click-through rate through analysis and A/B testing.
Launched the highest-performing ticket presale in league history, generating $400k.
Drove 1.2 million new users to Call of Duty League and Overwatch League.
Increased email send volume while improving CTR.
Deployed new Braze workspace for Dolby India; implemented governance and QA procedures.
Developed use case and deployed Braze Agent Console, QA agents, product and content recommendations agents.
I'm a CRM lifecycle marketing expert and tech stack strategist with over 16 years of experience helping companies turn their CRM investments into revenue engines. I specialize in bridging the gap between marketing strategy and technical execution.
Whether you're migrating platforms, building automation from scratch, or optimizing an existing stack that's underperforming — I bring a results-oriented approach grounded in data, best practices, and a deep understanding of how modern marketing operations actually work.
I work best with marketing and revenue teams who are ready to move beyond "set it and forget it" CRM usage and build systems that scale with their business.
Have a CRM challenge or growth opportunity? I'm currently open to select consulting and advisory projects.