Senior CRM & Lifecycle Marketing leader with 16+ years of experience at Dolby Laboratories, Activision Blizzard, and Monster Energy.
End-to-end customer journey strategies — acquisition, onboarding, retention, upsell, and advocacy — that increase lifetime value and loyalty.
Audit and streamline CRM + martech ecosystems (Salesforce, Braze, Klaviyo, etc.) to reduce complexity and maximize ROI.
Lead seamless CRM implementations and migrations with minimal disruption and high user adoption.
Build high-performing email marketing and automation workflows that drive engagement, pipeline, and revenue.
Have a CRM challenge or growth opportunity? I'm currently open to select consulting and advisory projects.