CRM Strategy
I develop the high-level strategy for our CRM strategies across a huge range of channels including the Call of Duty in-game Message of the Day, Call of Duty League and Overwatch League email, COD Companion app push, SMS, and Playstation Network.
We added 1.2 million total users to the CDL and OWL databases from January 2020 through October.
Marketing Copywriting
On top of the emails and pushes, I wrote a wide range of marketing copy, including broadcast lower thirds, iHeart Radio scripts, social and search ad, and also created the tagline for the Call of Duty League's return to action after our pandemic shutdown in 2020.
Content Ideation
I work with the Overwatch League and Call of Duty League content team to develop and execute new content series and marketing activations, including a CRM-specific content series featuring pro esports players.
CRM Management
Moving into 2021 I will be taking on a more managerial role in the Activision-Blizzard Esports CRM team. I will be managing our design resources, deploying campaigns in Salesforce, updating content in Content Stack, and also building briefs for our email campaigns.
Glidewell Dental
For the sake of smiles
www.glidewelldental.com
UX Micro Copy
I work with our UX designers to develop micro copy for onboarding flows, use cases, and pop-up modals.
Print and Digital Ads
I work with a cross-functional team of graphic and web designers to create data-driven print and digital ads, emails and landers.
Brand Storytelling
I develop brand stories for mission-critical product lines that will connect with our target demographic and draw them into our customer journey.
This includes brand style guides, video scripts, web copy, microsites, emails and landers, and print collateral.
Paul Walker
CEO, Reach Out World Wide, Actor
Instagram: @paulwalker, @reachoutww
Before Paul Walker tragically passed away, I had the honor to work with his non-profit organization, Reach Out WorldWide (ROWW). ROWW is a 100% volunteer rapid-response team comprised of first responders fire fighters, paramedics, builders, construction workers, set builders, and rescue workers.
ROWW responds to global disasters wherever they happen. ROWW sent teams to the Philippines, Chile, and Alabama just to name a few.
The project I got to work on was interviewing these first-responders, hearing their stories, and writing up articles and press releases. Their stories were absolutely heartbreaking and incredible. The work that ROWW did changed lives, saved lives, and was a true act of love.
Noah Elias
CEO, Noah University, Disney Artist
Instagram: @noah.j.elias
Noah is one of the most accomplished and well-known artists in the world. His art has been featured in global box office hits like 2 Fast, 2 Furious. He's also led art direction and branding campaigns for Lexus, Toyota, MTV, Microsoft, Radio Disney Music Awards.
But he is perhaps best well-known for his groundbreaking work on Disney's most beloved characters. He was commissioned by The Walt Disney Company™ to put his own personal style on characters ranging from Maleficent and Aladdin's Genie to Star Wars.
I worked with Noah to create a book of wisdom, advice, and encouragement for creatives and entrepreneurs. This was one of the most rewarding projects I've worked on and it was so much fun to capture Noah's voice and transform his raw copy into a conversational book filled with positivity.
Massy Arias
CEO, TRU Supplements
Instagram: @massy.arias
Massy Arias is a force of nature. If you've seen her Instagram videos then you know her athleticism and energy are off the charts. It's no surprise that she's got 2.5 million Instagram followers and is the face of billion-dollar brands like Target, Cover Girl, Listerine, and more.
Massy is also the CEO of her own line of supplements called TRU Supplements. I worked with her and her team to develop the voice for her email communications with her customers.
I'll be honest. This one was a little challenging for me. It took a lot of experimenting, creativity, and good ol' fashion trial-and-error to get it just right.
CT Fletcher
CEO, Odyssey Nutraceuticals
Instagram: @c.t.ali.fletcher
CT Fletcher is a world-record breaking power lifter, gym legend, and one of the most admired figures in the fitness world. He's the owner of the world-famous Iron Addicts gym in Long Beach, California where he's trained with celebrities like The Rock, Terry Crews, Mike O'Hearn, and more. He boasts 1.3 million YouTube followers and 1.6 million Instagram followers.
His Netflix documentary, My Magnificent Obsession, details his rise to fame, multiple near-fatal heart attacks, and open-heart surgery during which he flat-lined three times.
In 2017, after another heart attack, CT Fletcher decided it was time for a change. He switched to a 100% plant-based diet. He shut down his own supplement brand and launched Odyssey Nutraceuticals.
As part of the team that worked with Fletcher, his family, and team, it was my privilege to write all of the website and bottle packaging copy for Odyssey.
Drawing inspiration from Homer's epic poem The Odyssey, I was able to capture the determination, fierceness, and tenacity that embodies CT Fletcher.
I also had ample material from his YouTube channel to review as I attempted to capture his voice for the SEO-enhanced web copy, and blog posts.
Frank Medrano
Founder, Function Supplements
Instagram: @frank_medrano
Frank Medrano is one of the leading calisthenics and body weight fitness experts in the world. In an industry dominated by extremes and ostentatiousness, Frank is a powerful force of peaceful, understated strength. He lets his insane athleticism do all the talking, which is probably why he's got over 1 million followers on Instagram.
Developing Frank's voice for his email campaigns was a unique challenge because of how unique he is. I searched his Instagram channel and his YouTube channel for videos of him talking so I could get a sense of his cadence and vocabulary. There was very little to work with.
Instead, I relied on the content of his posts to give me a sense of how he writes. From there I could extrapolate his personality on paper to create something genuine and authentic for him.
Mike Rashid
CEO, I'm So Alpha, Ambrosia Collective
Instagram: @mikerashid
I don't think anyone works harder than Mike Rashid. On top of running 3 companies he also just completed his first pro boxing match (and won!). Mike has been an inspiration and motivator for all 742k of his Instagram followers since his days lifting with CT Fletcher at the legendary Iron Addicts gym.
I got to work with Mike developing his voice and email strategy for Ambrosia Nutraceuticals. This project was interesting because I missed the mark the first time around. After reading my copy I remember him saying, "I sound like a lunatic." Back to the drawing board I went.
I've written dozens of emails for him since and also worked with him to develop ad scripts for the Ambrosia line.