Straight talk about SEO It’s time for some simple talk about a topic that is largely misunderstood: SEO. In my opinion, unscrupulous individuals and organizations have taken advantage of the confusion around optimization to swindle hardworking people out of their marketing dollars. What is SEO? Search Engine Optimization (SEO) is the process of optimizing your website so that it shows …
What is Effective Website Content?
It’s a Swiss Army Knife Swiss Army knives pack a megaton payload of bitchin functionality. Bottle opener? Check. Awl? Check. Magnifying glass? Check. And that’s just on one side! Is there another tool on the entire earth that you can use to darn some socks, remove a splinter, pop a beer top, and inspect some clues? I submit that there …