My Skills

Direct Response Copy

I use customer personas/avatars for all my DR copy. I also spend a great deal of time getting to know your product.

  • Emails

    I write high-converting direct response email campaigns for cold and warm leads. I also write auto-responder nurture drip sequences.

  • Sales Letters

    I can write video sales letters (VSL) of any length. Short animations or 25-minute live action videos, I’m your guy.

  • Landing Pages

    Long sales pages or short lead gen pages, I develop eye-catching headlines, irresistible bullet points, and powerful CTAs. I can work with designers to build the pages and I love A/B testing them.

  • Verticals

    I’ve created direct response copy for a wide range of verticals, including: finance, personal development,
    health, fitness, and event promotion.

Web Content

  • Brand Voice

    From billionaire real estate moguls to small pet brands, I’ve developed a consistent strategy to capture and define a brand’s voice.

  • SEO

    I work with agencies and brands to implement SEO best-practices to help your site start ranking.

  • Press/Events

    I create press releases that get interviews, white papers that you can’t put down, and case studies that prove your product or service works.

  • Web Copy

    People will read copy if it’s interesting. I develop web copy that delivers your message and earns the attention of your potential customers and clients.

Sales Funnels

  • Nuts and Bolts

    From conception to launch, I can help and creative direct each stage of your funnel copy.

  • Landing Pages

    I’ve work with designers and front-end devs to create high-converting landing pages. I can also A/B test them.

  • Lead Gen

    As a content writer, I can also write lead gen materials like webinars, white papers, and articles.

  • Emails

    I am the email campaign master. Cold emails, warm emails, drips, auto-responders, and nurture campaigns.

Get in Touch


The best way to contact me is via email: shaun @ shaunkeating dot com